This casebook contains ten clubs and thirteen digital cases that showcase the potential of modern technology within the world of sports. Each case includes an explanation of what its purpose is (sports results, staff and corporate culture, a unique spectator experience, etc.), as well as a list of sources. This casebook will be beneficial to anyone who is interested in sports marketing and wants their favorite team to be better than ever.
The casebook is created by OKS LABS experts — consulting practice of Okkam