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Overview of current consumer trends in the Russian automotive market

Automotive practice OKS LABS has released a review of current consumer trends in the Russian automotive market.

Together with ROMIR, our experts conducted research on the following issues:

  • Willingness and barriers to purchasing a car in the near future;
  • Brand recognition and differences in attitudes towards car brands;
  • The importance of having dealerships;
  • Relation to engine types: internal combustion engine, hybrid, electric;
  • Rational use of vehicles: own car, taxi, car sharing.

You can receive the full version of the “Review of Current Consumer Trends in the Russian Automotive Market” by sending a request to marina.shipova@okslabs.com